Monday, February 9, 2009

THE MENU: Ruben Studdard

In summer 2004, I wrote copy for the website of a TV show called THE MENU, which provided vapid content to tweens about their "favorite" music, movies, TV shows, and stars -- and by favorite, I mean, whatever advertiser ponied up the most cash that week.

It was my job to write an article about each of them. Per popular demand, I will be reprinting some of these paragons of journalism with accompanying videos.



Ruben Studdard has done it all-- from performing with his mother in a Baptist church at age three, to igniting local clubs as a jazz singer. And, oh yeah, he was on a little television show called American Idol, where 24 million viewers crowned him as pop’s next superstar. Now signed to J Records (alongside his own idol, Luther Vandross), his first album Soulful has been blazing up the charts. But don’t expect the laid-back Velvet Teddy Bear from the 205 (that’s area code-speak for his home state of Alabama) to cool off. He’s been touring the country, dazzling audiences with his butter-smooth R&B style.

Ruben took time out of his busy schedule to kick it with THE MENU. He talked on what every American Idol hopeful needs, and gave an Idol-worthy performance of his hot new song, “What If.”

6 comments:

yeeknauwshamon said...

the most velvetest of teddy bears. I dare you to count the number of times sorry is said in this song

Madge said...

i effing double dog dare you.

sam, you held my dream job.

El Clyne said...

I triple teddy bear dare you.

El Clyne said...

Similar to Alanis Morrisette's misuse of "ironic", I think that Ruben means to say "fuck, that sucked" instead of sorry in many of his cited example.

El Clyne said...

One more thing.

This sentence: "And, oh yeah, he was on a little television show called American Idol, where 24 million viewers crowned him as pop’s next superstar," sounds like it was written by someone who wears a black t-shirt that says "NO, I WILL NOT FIX YOUR COMPUTER." across it.

andy khouri said...

Flawlessly executed but for this one bit:

"He talked on what every American Idol hopeful needs"

Talked ON? Hmm. Debatable!